Wednesday, August 28, 2013

ATTN BLoggers~ Facebook Promotion Guidelines Update!!!

Have you heard the news?! Facebook promotion guidelines has just received amajor facelift. In the past twelve hours, Facebook published an article on their ‘Facebook for Business’ blog titled ‘It’s now Easier to Administer Promotions on Facebook’, discussing new rules surrounding the ins and outs of running a promotion on the social network.
Prior to August 27th, there were a total of seven rules pertaining to running promotions on your Facebook page. Those seven rules have just been whittled down to four, making Facebook promotion guidelines much more transparent, giving page owners more flexibility in how a promotion might be administered.

1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
  • The official rules;
  • Offer terms and eligibility requirements (ex: age and residency restrictions); and
  • Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
[Translation] It’s your responsibility as a business to take care of all legal aspects surrounding your promotion.
 2. Promotions on Facebook must include the following:
  • A complete release of Facebook by each entrant or participant.
  • Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
[Translation] You must make sure your promotion makes it clear to entrants that the promotion is endorsed by you,  and not Facebook. If you can’t tell, Facebook doesn’t want anything to do with your promotion.
 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
[Translation]: Your promotion cannot incentivize entrants to have direct interaction with their personal timeline. Asking entrants to update their personal status update or sharing some content on their timeline isn’t allowed.
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
[Translation] Your promotion is being run at your own risk & is your responsibility. Not Facebook’s responsibility.

The 7 Biggest Changes You Cannot Afford To Ignore

Here are seven changes you should be aware right now with this most recent update:
  1. Commenting on or liking a page post for an entry is now acceptable.You read that correctly! Folks can now participate in a promotion by liking a page post or commenting on a post.
  2. The ‘like button’ can now be used as a voting mechanism. Contests where ‘comments with the most likes wins!’ are now legit.
  3. You are no longer required to use a 3rd party app. As long as you follow the four guidelines above, you can run promotions right on your Facebook wall without getting in trouble.
  4. You can now contact winners through Facebook. Contacting winners through a Facebook message has been given the green light.
  5. Posting on a page as a means of entry is now allowed. Want to run a photo or essay contest? Let folks post on your wall (perhaps using a #hashtag).
  6. Personal timelines are still out of the question. Liking & commenting on a Facebook page / post is alright, but sharing isn’t!
  7. Prepare to see more promoted posts. If you’re able to run ‘like/comment’ promotions, businesses on Facebook are one small click away from getting that post more visibility on the news feed by throwing a few advertising dollars at it.
Looking to become even more learned? Check out the downloadable PDF that Facebook released with this update, which includes several FAQs and examples of what’s allowed.

1 comment:

Marsha Cooper said...

You know, I have never put that line in my terms about facebook not endorsing this giveaway.
I suppose I should start doing that.
Those rules did always confuse me, but I generally put in entries that the company suggests that I put in.