free "World's Most Curious Bottle" app

Brancott Estate, a winery based out of New Zealand, just created and launched their free "World's Most Curious Bottle" app and are putting QR codes on all of their wine bottles. You can use the app to scan the code printed on the label with your phone's camera to get food pairing suggestions and more information on things like the aroma, which is great when you're on the go and don't have time to research what wine you want to have with dinner. There are 14 unique experience ranging from taking a tour of Brancott Estate Winery to making music on your phone.

There are so many great recipe and cooking apps out there, it might be fun to explore how these are making cookbooks obsolete - the World's Most Curious Bottle app is just one of them.

I've included a link to the video that highlights the app's features and the links to download the app.
Video: http://www.youtube.com/watch?v=tSmBmos6TVo
iTunes app link: https://market.android.com/details?id=com.webling.brancott
Android app link: http://itunes.apple.com/us/app/worlds-most-curious-bottle/id494476439?ls=1&mt=8