Free of dyes and heavy perfumes, Ivory provides a simple, yet effective clean for the entire family (without breaking the bank!).
Ivory bar soap is 99.44% pure (it floats!). Beyond using it as a body cleanser, many of Ivory's loyal users – not to mention a few celebrities – swear by Ivory as their beauty secret. In fact, many consumers use Ivory bar soap as a facial cleanser. It provides healthier, smoother and more even-looking skin. Also, its versatility makes it an effective laundry soap (just chip soap flakes into the washer) as well as a spot stain remover on your clothes (including delicate items). Ivory bars can even be used for a fun soap carving project with the family!
When it comes to motherhood, Ivory (the clean & simple soap) knows that being a mom has become more complex than ever, and that moms are looking for ways to simplify their lives. According to a survey of 1,000+ moms conducted by Wakefield Research on Ivory’s behalf in October 2011, 80% of American moms think motherhood is more complicated today than it was 20 years ago, despite the thousands of items supposedly designed to “simplify” their lives. But, while they may be more stressed out and busier than ever, almost 90% of moms think they’re doing a better job balancing it all than their mothers did. Some other interesting stats:
· 30% of moms surveyed found the most complicated aspect of motherhood was finding more "me" time, 66% confessed to hiding in their bathroom for some alone time. · 75% feel the pressure to make every outing, playdate, or experience a "teachable moment," which can create great pressure
· 70% of moms feel they don’t have everything together, despite others thinking that they do.
As a result of these findings, Ivory created a Facebook community where everyday moms can share tips with one another on ways to simplify life for themselves and their families.
Find your Ivory now at your nearest retailer, including stores such as Walmart and Target as well as any major grocery, dollar and drug store. A 10-pack of Ivory bar soap retails for around $4.49 (bath bar size).